What is eMarketing, anyway?

Internet marketing, online marketing, web marketing... there are many names for advertising and branding in the digital arena.  At Slash Technology, we prefer "eMarketing", because our approach is to go beyond Internet ads to generate brand awareness and sales opportunities.  We create a comprehensive strategy that includes broader initiatives such as email campaigns, search engine optimization, customer incentives and more. 

Viral marketing, on the other hand, is when potential customers do the marketing for you, by sharing your message with friends via email, blogs, forum postings, etc.  Although a tough nut to crack -- and barely understood by leading marketing experts or even the large companies throwing millions into viral marketing -- there are certain elements that successful campaigns share.  A creative, engaging approach can be surprisingly effective, at a tiny fraction of the cost of traditional marketing.

Contact us to discuss the possibilities!

eMARKETING

DIGITAL CAMPAIGNS

>  Branding and logo design

>  Contextual advertising

>  Demographic targeting

>  Email newsletters

>  Search engine optimization

>  Customer interaction and incentives

VIRAL MARKETING

>  Widgets (mini-applications placed on other websites)

>  Portable Video clips and Flash movies

>  Creative email campaigns

>  Customer interaction and incentives

>  Blog and forum seeding